Steamist & EliteSteam
Steamist was already one of the country’s leading manufacturers of high-end steam shower generators. But they recognized a few troubling emerging trends.
The hefty sales incentives paid to retailers were not generating the kind of sales lifts they used to. We also noticed that traffic to their informational website was growing by leaps and bounds – clearly an indication that end consumers were increasingly doing their own research online.
Together with Steamist, we created a new direct-to-consumer brand that provided basic, but high-quality and reliable, steam shower generators. We designed a website that focused on educating potential end users. Our focus was to make the whole process as simple as possible. We optimized Amazon listings and market presence across multiple third-party marketplaces.
The results were extraordinary and within a very short period, the EliteSteam brand was consistently the number one brand on Amazon and the industry leader on the web. The channel became a major percentage of topline sales and the fastest growing segment of the company by far.
Primary Services Employed:
But even more exciting was that the direct sales advertising supported in-store sales efforts and that channel grew as well. These positive results attracted the attention of one of the premier brands of plumbing parts in the world and Steamist was snatched up by their publicly-traded parent company.