About Us

About Matson Group

Matson Consulting Group is a full-service digital marketing agency and website design company focused on helping small and mid-size businesses achieve their maximum growth potential. We provide expert ecommerce and digital consulting as well as marketing execution for dozens of clients in a variety of industries.

Our performance-based partnership model ensures that we are completely aligned with our clients’ growth targets. We bring a holistic approach to all our projects, combining deep industry expertise with a focus on the end-user experience and getting brand identity and messaging right so that every digital dollar spent, gets results.

Jason Matson

Founder, CEO

Prior to founding Matson Group, Jason ran the operations for one of the region’s most successful internet startups. He learned the ins and outs of digital marketing from the inside and brings these experiences to every partnership the company undertakes. Jason has an MBA in Entrepreneurship from Drexel University’s Lebow School of Business and degrees in Physics and Philosophy.

When he’s not hard at work growing businesses, he enjoys playing music, watching and playing soccer, and lots of coffee.

Brielle Matson

Founder, Creative Director

With an extensive background working in print and digital publishing, Brielle brings a keen understanding of how words and images communicate ideas. Her focus is on helping clients create a clear and concise message through an interplay of images and text. Brielle has an MFA in Creative Writing from Emerson College, and a B.S. in film studies from Boston University.

When not working with clients to create killer websites, Brielle enjoys exercising, exploring new restaurants, and vacations on Cape Cod.

Rob Kay

Rob Kay

AVP, Client Success & Business Development

Rob has spent his entire working life in digital marketing with an emphasis on wine. He started out while still in high school in customer service, working for an email wine marketing startup and rose the ranks to Sales Operations Manager. He went on to work for one of Oregon’s largest wineries and grew their annual digital wine sales from $0 to over $45K in just one year.

When Rob isn’t writing wine marketing emails, or tracking down leads, he spends time exploring South Philadelphia with his trusted companion Nora, watching sports, or hanging with the fam..

Parker Smacchi

Parker Smacchi

Digital Marketing Specialist

With an enthusiasm for numbers & data, Parker takes an analytical approach to helping clients. His focus is on building reports for clients and managing their online advertising accounts. Parker has a B.S. in Marketing Management and Finance from Syracuse University.

When he’s not looking at numbers, Parker enjoys making music, watching sports and going to concerts.

Michael Armstrong

Digital Marketing Specialist

Michael has a B.S. in Marketing From Neumann University. But more than his degree, Michael manages email marketing and product support for our clients with ease and good humor.

In his spare time he enjoys watching the Yankees during baseball season and Flyers during hockey season. He also enjoys listening to music and spending time with family and dog Brody.

Elise Lachapelle

Copy Writer, Social Media Coordinator

Elise's passion lies in using the power of the written word to connect her clients to their target audiences. She works to capture each client's unique voice and business goals in a compelling way, amplifying their message across their websites, blogs, social media channels, and marketing emails.

When she's not crafting copy, Elise enjoys working out, cooking, traveling, and spending time with her husband and two daughters.

John Lauber

John Lauber

WordPress Developer

John started using computers in 1981 when a Commodore CBM was donated to his grade school. He fell in love with the programming process and has used many languages through the years, his current “love” is WordPress and the community that surrounds it. He’s a regular contributor to both WordPress Meetups and WordCamps.

When he’s not helping clients, John is also a certified kettlebell instructor and runs a morning bootcamp 3 days a week at a local gym. He loves spending quality time with his wife, Denise, and two children and is the chief cook in the house.


Nora Kay


Nora's work ethic can't be matched. She will hunt and hunt until her goal is achieved. When not hard at work for the Matson Group, Nora likes to nap, chase squirrels and hang with her dad. She also would like to put it out there that less fireworks and thunderstorms would be better.


Penny Patch Matson


Penny manages staff and clients with amazing joy and energy. If you get the chance to work with Penny on any project, she will become your best friend. When not at work, Penny likes to lounge with her family, hang in the back yard with friends, and eat pretty much anything.

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