Business to Business
Today’s most successful B2B businesses are making substantial investments in digital marketing. The reasoning is pretty simple. It’s all in the numbers and a number of recent studies have shown how important these trends have become.
- A Mckinsey & Company report shows that almost 18% of B2Bs’ current revenue is already directly attributable to ecommerce.
- Recent Statista data predicts that the North American B2B ecommerce industry will pass 4.5 trillion dollars by 2025.
The B2B ecommerce already represents an industry average of 18%. Market leaders must outpace that rate & the online pie is growing at a record rate. But the warning about digital experiences has already been given. A recent Avionos study revealed “90% of B2B buyers would turn to a competitor if a supplier’s digital channel couldn’t keep up with their needs.”
And these are just the ecommerce transactions, data by Google suggests that 67% of all industrial manufacturing purchasing are influenced by digital, even if the final sale is handshake.
High-growth B2B companies must invest in Digital.
Ledoux & Co.
Case Study
Primary Services Employed:
- CRM
- SEO
- Paid Search
- Content Creation
- Email Marketing
- Conversion Rate Optimization
- Retargeting
The Secret Sauce
Explained
Potential B2B clients are first and foremost looking for the same thing almost of us are when searching for solutions: clear and concise information. They need to know that we have easy answers to their questions and solutions to their problems. We also have to meet clients where they are, and increasingly, that includes new and unfamiliar channels.
There are myriad of factors and methods but there are two key places to start. First, always be top of mind, when your existing clients are in-market. And second – remove all potential roadblocks to engaging with new prospects. In today’s digital world, that means controlling the message as much as possible across all potential touch points.
