Working with MCG

Matson Group is a small, senior-led marketing consultancy built for businesses that want experienced thinking without the layers — or overhead — of a traditional agency. We work directly with our clients, combining proven strategy, proprietary data, creativity, content and digital execution to achieve business goals and drive meaningful revenue growth — even in challenging markets.

Jason and Brielle lead every engagement personally, bringing complementary expertise across growth strategy, customer analytics, ecommerce, content and creative. When a project calls for additional specialization, we bring in trusted partners rather than building unnecessary overhead into every engagement.

Your goals become our goals — and the people developing the strategy are the same people helping you put it into action.

LET'S SEE WHAT'S POSSIBLE

Whether you need a fresh perspective, a smarter strategy, or a partner to help put it all into action, we’d love to hear what you’re working on.

THE PEOPLE BEHIND THE WORK

Meet Jason + Brielle

Senior strategy and hands-on execution, directly from the people leading your account.
Jason Matson

Jason Matson

CEO · Growth & Strategy

Jason leads growth strategy, customer analytics and performance, with deep experience helping wineries and wine retailers turn data, ecommerce and DTC marketing into measurable growth.

Brielle Matson

Creative Director · Design & Content
Brielle brings strategy to life through content, design and digital experiences, leading websites, campaigns and customer communications from concept through execution.

Different strengths. One integrated approach.

You work directly with us—from big-picture strategy through the day-to-day work that makes it happen.

Lines of Business

Our expertise sits at the intersection of ecommerce, customer growth, data and digital strategy. We bring decades of experience helping businesses grow across industries, along with rare, firsthand knowledge of the wine business — from tasting room and retail to wine club, ecommerce, CRM, fulfillment, acquisition and retention.
wineries

Wineries

From tasting room to wine club to ecommerce, we help wineries turn customer interactions into lasting relationships that drive sustainable DTC growth — through smarter strategy, better use of data, stronger digital experiences and compelling storytelling.

Wine and Spirits

WINE RETAILERS

Wine retail has its own rhythms, challenges and opportunities. We help retailers put customer data, ecommerce, email and smarter merchandising to work — increasing repeat purchases, strengthening loyalty and growing revenue across every channel.

BEYOND WINE

Our experience extends beyond wine. We work with businesses across industries, bringing smart strategy, strong creative and thoughtful digital execution to strengthen customer relationships, solve business challenges and drive sustainable growth.

TRUSTED BY WINE BUSINESSES WE ADMIRE

Nicholas Wines
Moore Brothers
The Ojai Vineyard
New York Vintners
Wineaccess
cree wine
brighton Liquor

Winning the Holidays

A free guide to the six weeks between Thanksgiving and New Year’s Eve — how wineries and wine retailers can sequence messaging, avoid leaving revenue on the table, and turn January into a restock month instead of a slow one.

Choosing a Tasting Room POS System

A high-level look at how several established providers compare, plus a worksheet to help you weigh what matters most before you request quotes.

HOW TO CHOOSE A WINE FULFILLMENT PARTNER

A high-level, objective look at the third-party fulfillment providers wineries most commonly consider for DTC shipping and wine club logistics—plus a worksheet to help you weigh what matters most to your business.